Tuesday, November 10, 2009

Gullible - adjective

I wandered in to a cafe type place a couple of weeks ago looking for some lunch. It was one of those organic places (very white and middle class) that will do "ethically sourced herb encrusted tofu, with organic chilli and lemon marinaded sunblushed peppers on organic stone ground sesame and pumpkin seeded wholemeal unbleached sourdough ciabatta" For 8 quid. Incidentally, the menu was artfully handwritten on a blackboard behind the counter in 'mood board' style, rather than in rows or any kind of order to ease readability. Nowhere did it mention the word 'sandwich'. Anyway, I looked around me at the (white middle class) clientele: they all looked like they'd stepped straight off a T-Mobile advert, the guys with their facial hair manicured to look scruffy, skinny jeans and plaid shirts, the girls with their... Need I go on? I'm sure you get the picture. Some were 'working' on their laptops with their overpriced sandwich and their skinny fucking latte next to them. Every single one of these fuckers had some kind of Apple Mac. It seems to me that these people exist to show others the meaning of gullible: they are SO easy to market to and they have more money than sense.

Disclaimer: There are many lovely, well adjusted people who own Apple Macs and use them in their work; arty types in the main, people who create loveliness all around us. If you're one of these people, please understand that I'm not talking about you. You get a big thumbs up from me. Unfortunately, for every one of you there are ten more cretins around to give you a bad name.